Redesigned in collaboration with Matrix Telecom, this multi-portal ecosystem was a genuine design puzzle: revamp three specialized platforms — Knooozy, Al-Hisn Al-Haseen, and Osraty — while integrating major telecom partners Zain, Sudani, and MTN, without losing each platform’s individual identity.

This kind of multi-brand UX design requires balancing consistency with distinctiveness across every portal at once.

Visit on Behance Knooozy, Osraty, Al-Hisn Al-Haseen

​The Challenge

The project demanded balancing several things simultaneously:

• Multi-brand harmonization — distinct visual identities for three portals, without diluting any single brand or conflicting with partner telecom guidelines.
• Broad demographic appeal — designing for everyone from tech-savvy users to everyday families, which meant prioritizing simplicity over cleverness.
• Creative depth vs. usability — bringing personality to spiritual, educational, and family-oriented content while keeping every interaction intuitive.

The Solution

• Tailored visual language — modular design systems letting each portal express its own personality through color and typography, on top of one reliable underlying UX structure.
• Direct, human-centric UI — stripped-back visual clutter, clear calls-to-action, and navigation usable across all literacy and tech-comfort levels.
• Seamless telecom integration — partner branding (Zain, Sudani, MTN) embedded into the user flows in a way that reinforced credibility without overwhelming the core experience.

The Impact

The redesign modernized the telecom portal ecosystem, bridging enterprise telecom services with everyday consumer accessibility across all three platforms.

Explore the Portals

• Knooozy — spiritual and religious platforms offering audio content, structured lectures, and faith-based learning.
• Osraty — a platform focused on family welfare, parenting guidance, and household-oriented content.

Key Takeaways

Embedding partner branding well means reinforcing trust without competing with the core user experience.m. If you are looking for actionable insights on balancing diverse brand guidelines with seamless usability, this multi-brand UX design case study serves as a practical blueprint for modern product teams. Ultimately, we hope this multi-brand UX design case study inspires your next digital transformation project to bridge the gap between complex stakeholder requirements and clean, accessible user experiences.

A shared UX structure can support multiple distinct brand identities without diluting any of them.

Designing for a broad demographic (not a narrow tech-savvy segment) requires prioritizing clarity over visual complexity.